China (Shanghai) International Musical Instrument Exhibition will be held on October 28

The 2020 China (Shanghai) International Musical Instrument Exhibition, co-sponsored by the China Musical Instrument Association, Shanghai International Exhibition Center Co., Ltd., and Messe Frankfurt (Hong Kong) Co., Ltd., will be held at the Pudong New International Expo Center from October 28th to 31st.

In recent years, the increasingly severe market situation has continuously forced the musical instrument industry to enhance brand competitiveness, realize product technology upgrades, and enhance the scientific and technological innovation and R&D capabilities of musical instrument companies is an urgent common task for the entire industry. The global industry new product launch event initiated by the Shanghai International Musical Instrument Exhibition will be launched for the third consecutive year this year, and will strive to become a pioneering platform for industry innovation. Famous brands will be released globally, and technological innovations will continue to be novel, allowing people to fully appreciate cutting-edge innovation concepts. At the same time, the exhibition is more focused on the whole crowd, bringing together well-known musical instrument brands, covering mainstream musical instrument categories, and rich product lines of high, medium and low-end, creating a one-stop purchasing platform for global musical instrument buyers and music lovers.

In order to help enterprises promote new products and accelerate the recovery of the industry, the Shanghai International Musical Instrument Exhibition will make every effort to create the 2020 Music China global industry new product launch event, and strive to provide more three-dimensional and effective product release platforms for exhibitors at home and abroad. The use of technology to empower the industry to rejuvenate new opportunities and break the situation is reborn, and it also allows the audience to experience the fresh blood injected into the traditional musical instrument industry by science and technology at close range.

The launch of new products in the global industry will run through before, during and after the exhibition. Through the new product collection in the early stage, the organizing committee will select the "new products shortlisted", and the expert jury will select the "best new product" with the most innovative, practical and contemporary sense. Selected new products will enjoy rich rights and interests such as launch ceremony, on-site display, media interviews, expert comments, online live broadcast, publicity and promotion, etc. Through the international platform of Shanghai Musical Instruments Exhibition, enterprises will be able to establish a global image and maximize the release and promotion of new products, new technologies and new designs.

On the morning of the first day of the exhibition, the "2020 Music China Global Industry New Product Release Ceremony" will be held. Leaders of the association, guests of the expert judging committee, representatives of professional colleges, piano dealers, musical instrument manufacturers, senior players, and media at home and abroad will all be present to witness the award ceremony and release of the selected new products. The award presenters will award certificates to the "Shortlisted New Products" companies, and award certificates and medals to the "Best New Products" selected companies. The graphic introductions of the selected products will be presented one by one on the background screen, and some of the selected "Best New Products" will be released on the spot. Product presentations and demonstrations.

From October 28th to 29th, some companies selected for the "New Products" and "Best New Products" will be interviewed by specially invited industry professional media to release and publicize new products, and some members of the expert judging committee will have in-depth exchanges with representatives of the selected companies to discuss product concepts and characteristics. The entire media release and interview will be broadcast live on the official platform of the exhibition.

During the four days of the exhibition, a "Global Industry New Product Launch Area" will be set up at the exhibition hall, and companies selected as "Best New Products" will have a good opportunity to display their products in this area for free. The organizing committee will also recruit music majors as on-site explainers in the new product area to introduce and demonstrate various new products to the audience, and to cooperate with the company to display more vividly and effectively. At the same time, in addition to the live broadcast on the official platform, it will also combine the most cutting-edge VR technology to provide the audience with a 360-degree real-scene VR viewing function to enhance the audience's viewing experience, and to enable non-attended audiences to watch remotely, increasing the exposure of activities and products. Enterprises of "New Products Shortlisted" and "Best New Product" will receive a specific identification plate made by the organizing committee for the display and promotion of new products at the booth.

The organizing committee will invite teachers from professional colleges, professional players, industry associations and other professionals to conduct professional product reviews on the "best new products" and provide constructive suggestions for the development of new products for enterprises; they will also evaluate some new products that have not yet undergone product evaluations, check the core quality and technology of products, and promote product development and innovation.

The 2020 China (Shanghai) International Musical Instrument Exhibition will be held on October 28-31, 2020 at the Shanghai New International Expo Center (2345 Longyang Road). The exhibition spans eleven exhibition halls E1-E6 and W1-W5, with an exhibition area of 100,000 square meters. Shanghai Musical Instruments Exhibition will present all-encompassing musical instrument products, world-renowned musical instrument brands, star-studded celebrity masters, and a variety of supporting activities in front of music lovers around the world, building an important business platform for the musical instrument industry.